How Web 2.0 Shaped Web Design Standards and Principles

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Written by Andrew Collins

Since Web 2.0 became somewhat of a standard, the principles of web design have become more about the contents of the website than its appearance. Back in 2000-01, websites were still very static. However, over the years, it has slowly transformed from a picture of someone sitting at their desk, reviewing the services provided by their business, to the customised branding for the customer. Websites need to be responsive and expandable, so that consumers get to know the services of the businesses, on their own terms.

The designs that the web 2.0 designers are creating are much more personalised. Brands like Google and Yahoo are more about integrating the online services in a web design to ensure a smooth experience for the user. One of the key advantages of designing websites this way, is that the brand names are visually integrated to ensure that consumers are able to remember the name of the company. Websites need to adapt to the ever changing tastes of consumers, and the design styles will become even more varied.

Web designs are all about the focus, and how the website looks. Some are making a big deal out of their website’s theme, while others are trying to become minimalistic and simple to show off their ideas. The designs are of course different, and each business has its own individual design style. However, the purpose of the design is still the same. A business is designing its website to take advantage of the inherent benefits of web design, so that the brand stays relevant and recognisable. The designs are becoming much more diverse, as web design has spread to more businesses and now consists of a multitude of styles and designs.

One of the biggest improvements over the years is the ease of updating the design of the website. Having the ability to update the design for free means that businesses do not have to spend loads of money and time, updating the design. This allows the businesses to be able to create a look that is uniquely theirs. It also means that consumers can have an authentic brand experience when they are looking for a product or service.

Modern web designs are all about the best user experience possible. It is vital to make the websites look modern and to improve the usability. Websites are more than just about how a business looks and how it stands out from others. A website should be an organic extension of the business, and it should connect the brand to its customers. Consumers need to be able to find the information on the website easily. They need to be able to access it quickly, and have a clear idea of what the information is about.

Going on the good authority of the experiences of the Web Design Liverpool based customers benefitted from, it is important for businesses to always remain on the leading edge, and design websites that are a reflection of the needs of the consumers. It is great that businesses are making the effort to offer consumers a good user experience. A look and feel that is in line with modern design is a great achievement, and it shows the businesses making efforts to be innovative and unique.

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About the author

Andrew Collins

Finance and Business News Blogger and father of 3, husband, dog walker and fisherman. Love connecting with new people.

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