Beginner tips for promoting your blog, small business, website, etc. on social media
You need to promote whatever you have created if you want to achieve success. Whether it is a blog you write, a website you run, or a business you own, promotion is the key for success. You need to promote in such a way that it reaches maximum people. This is where social media can be helpful. Social media platforms like Facebook and Instagram will help you reach out to thousands of potential customers. If you are planning social media promotion, then take a look at these tips. These tips will be great for beginners helping them make a mark.
The best tips for social media promotion
- Choose the right platform
There are a number of popular social media platforms. You don’t have to make your presence felt on all of them. Choose those platforms that relevant to your product/service and where you can find your target audience. If your customers are youngsters, then you will find them on Instagram. Facebook is for a mixed audience. If you us more of short messages, opt for Twitter. If you are a video creator, choose YouTube. To reach out to professionals and executives, choose LinkedIn.
- Connect your website to your SM account
Create social media accounts in your name or your business name. Link the account to your website. When someone visits your profile, they should get a clear idea of what you do. Your website link must be shared so they can visit and find out more about you. Ideally try to create a landing page for visitors to your website for your social media account. That will help you tailor your website to suit the requirements of social media users. You can also keep track of how many people visit your website from different platforms.
- Create a social media strategy
If you want to use social media for promoting your business or your website then you need to have a strategy. A good social media strategy will help you plan your promotion in the best possible way. Firstly, identify your goals. Why do you want to use social media? What do you want to achieve by posting on social media? Do you want to build your brand or promote your product? The answers to these questions will help you identify your goals.
Once you identify your goals, plan for activities to help you meet the goals. The activities can be posting content on social media. Other things you can do is to run contests or offer giveaways (where you give your product for free). These are measures that can help create a buzz.
- Post useful and valuable content
Do not post content on social media just because you need to post something every week. Post information that is useful for your target audience. Present the content you offer using the best media. Use pictures, infographics, and videos to create a great effect. Your post must attract people to see it. The content must make them stay on. End the content with a CTA or call to action that will make people visit your website, contact you, or place an order. Keep posting such content regularly to connect to your customers.
- Get in touch with influencers
You need to increase the number of followers you have on social media. You also need to make your posts on social media popular. This can happen when it is shared more often. For this, you can reach out to influencers. They are celebrities on social media with thousands and even millions of followers. If they promote your content, you can reach out to more people and get more followers. Find out the influencers whose profile suits your business needs. Talk to them and try to partner with them to get the best results from influencer marketing.
- Have patience
When you are promoting something new on social media, you can get good results. But it won’t happen overnight. You need to persevere, be focused, and work with a plan. You need to have patience and stick to your strategy. Don’t worry about failure in the short run. Always look for long-term results.
- Work with an agency
If you want the best results, you need professional help. You can hire a social media marketing agency to help you with the promotion. The agency would be experienced in this field and will use their expertise to create an effective strategy. This can help you get the best results from your promotion.
Infographic created by Clover Network – Restaurant POS systems