Packaging is the first visual representation of your brand to consumers when viewing your product. That’s why it’s important to consider many design strategies when first creating your package. While choosing your colors or fonts carefully is important, it’s even more important to connect these design elements to your target audience. For example, you might include cursive lettering to establish a more creative or amusing feeling to potential customers. If you are interested in learning even more tips about how the design and approach to your packaging can create loyal e-com customers, check out the resource below.
Infographic created by Chicago Tag & Label, a custom label printing company