Having a good website is an important asset every company should take advantage of. Due to today’s fast-changing online environment, knowing how to optimize it becomes of paramount importance to gaining exposure, increasing brand awareness, and getting conversions.
Despite the huge number of self-proclaimed SEO experts on the market, very few of them are actually capable of implementing an efficient and well-rounded SEO strategy. It’s important to correctly optimize your website for search engines, and subsequently improve its position within SERPs.
If you have never worked with a search engine optimization company before, making an informed decision is critical to obtaining a substantial return on investment. It’s also important to become a trustworthy industry leader your prospects can rely on.
The following how-to guide will teach you what to look for in an SEO agency, and how to spot both strengths and weaknesses in order to make the best choice for your individual needs.
Ask for Referrals, and Make Time to Contact Them
Asking for referrals is a fail-proof tactic to determine whether a search engine optimization company is what you are looking for or not. Once you identify two or three companies that seem reliable, call them and ask for a couple of referrals, which are clients they have worked (or are currently working) for.
Make a list of questions to ask that cover the essentials: effectiveness at doing accurate keyword research, ability to utilize the most productive social networks based on client’s needs, capacity to offer comprehensive monitoring of success, and other specifics of the job. You may also ask whether their experience working with that specific SEO company was satisfactory, and to what degree since you are also planning to hire them possibly.
Look for Companies with Extensive Experience and a Proven Track Record of SEO Success
In spite of it being relatively new, the concept of SEO has been around for quite some time. It’s just enough to enable SEO companies to understand search engines’ ranking algorithms, improve their skills, gain experience, and help websites rank higher.
Providing measurable results is a matter of experience, which makes it one of the key factors pertinent to decision-making when it comes to hiring an SEO expert. Make sure to ask questions about how long they have been in business, along with a proven track record of SEO success, which will showcase their ability to help your website gain more exposure.
The more experienced an SEO firm, the more likely it is to take care of your particular needs professionally. They’ll be possessing not only the knowledge, but also the expertise and abilities to put together a strategy that will fit your company’s objectives.
Prep a List of Questions to Ask
Due to the large number of self-proclaimed SEO companies out there, you might find yourself unable to pick one to help you rank your website higher, particularly if you lack the experience of having worked with one in the past.
Once you find a few SEO specialists with a seemingly good understanding of this area of SEM, an extensive experience handling challenges similar to yours, and several past clients that attest their capabilities, the next step you have to go through is prepping a list of question to ask when you call them.
There are many questions you can ask, but since your time is not worth wasting on such trivial matters, you should limit to the essentials: What is your approach to link-building? What is your opinion about the importance of technical SEO within the structure of a website? How will my website be monitored and maintained over time? What metrics do you use to measure your success?
Consider asking them a few questions that relate to the industry you work in, so you can determine whether that company would be a good fit for your needs and objectives. Ask if they have helped other businesses in the same industry, and also if there is any way to contact them.
Don’t Chase Cheap SEO Services
Working with a trustworthy search engine optimization company is expensive, but this does not mean that you should be chasing cheaper services instead.
Although the price does not reflect the quality of an SEO firm, it can sometimes make the difference between a good, reliable one and a bad one whose reliability is questionable.
Paying $50 a month for self-proclaimed SEO specialists can quickly result in having your website penalized or completely banned due to these companies hammering them with low-quality inbound links.
If the quality of the SEO services they offer is not at least decent, your website will either get slip back in the search engines (and get ranked lower than your competitors), or become completely inaccessible. In both cases, your exposure will be diminished, so you will be unable to reach your targeted audience.
Stay away from companies providing cheap – and apparently advantageous – services. Consider paying higher rates for more experienced and skilled SEO agencies instead. You can also ask to justify their prices when compared to their competitors’ services, so you can determine whether they would be a good fit.
There are hundreds, even thousands of SEO companies on the market, but few of them are established as reliable service providers. By following the above-mentioned tips, you will be able to avoid getting tricked into paying stellar rates for services that are less than stellar. You’ll also be able to find a dependable company you can rely on to rank your website higher within SERPs quite fast.